You can copy & paste this into any campaign manual. Good warnings from bad examples!

The Seven Habits of Spectacularly Unsuccessful CEOs Hall of Shame – Forbes.

  1. They see themselves and their companies as dominating their environment
  2. They identify so completely with the company that there is no clear boundary between their personal interests and their corporation’s interests
  3. They think they have all the answers
  4. They ruthlessly eliminate anyone who isn’t completely behind them
  5. They are consummate spokespersons, obsessed with the company image
  6. They underestimate obstacles
  7. They stubbornly rely on what worked for them in the past